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What takes place in the off-line world is not the same as what you will find on the Internet. For instance an advertising copywriter fresh out of college might be expecting to write long elaborate sales letters in the style of his favorite marketing guru and be paid about $700.00 or more for it. This may be what your University professor made but it does not apply anymore online or offline.In the late eighties and early nineties you could get a lot of money for these so called direct marketing sales letters. In today’s competitive market this is not the case. If you have been a professional copywriter and are deciding to get back into the market online you will be absolutely shocked at how little people will be willing to pay for your services for writing advertising copy of any kind. Expect to be paid one tenth of what you thought you might make when you first began writing offline.
For instance, the going weight for the long well done direct sales letter is usually $400 or less. This is because an education in copy writing is less unique then it used to be. It has all been reduced to formulas and templates so those with talent need not apply. There are also scores of self-help books on the Internet too that teach Internet Marketers how to write their own letters so don’t be surprised if your skills as an advertising copywriter are considered to be somewhat archaic.

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