How to save money in adwords Bid High Now, Save Money Later
Bid High Now, Save Money Later
The greater your ad’s Quality Score, the less you’re going to pay per-click.
One of the easiest things for you to control, initially, with Google AdWords is the amount
you bid for a keyword. This can help you to control your initial ad position on-screen.
According to Google;
“Quality Score is the basis for measuring the quality and relevance of your ads and determining your
minimum CPC bid for Google and the search network. This score is determined by your keyword’s click
through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.
We believe high quality ads attract more clicks, encourage user trust, and result in better long-term
performance. To encourage relevant and successful ads within AdWords, our system defines a Quality
Score to set your keyword status, minimum CPC bid, and ad rank for the ad auction.”
Now, here’s where it gets interesting; according to a Google engineer, there are over 100
factors that can affect your Quality Score. However, not all factors will be triggered,
depending on the conditions involved.
Keyword Quality Score for Search is determined by elements such as:
• Click Through Rate (CTR) on Google.com
• Overall history
• Most recent history
• Ad copy
• Other relevancy factors
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