How to Write a Landing Page that Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a salespage miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some salespages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
Finest Examples of Landing Pages
When you are constructing a landing page, it is always a good idea to refer to a number of other successful landing pages for ideas. The following are three examples of landing pages that convert well:
http://www.ebizmodelsyoucancopy.com/rese…
What works well with this page? The first thing to note is the header, which is red. Generally, one of two colors (other than black) are employed in a header: red or blue. Blue relaxes people and red creates urgency. Another thing that boosts the credibility of this landing page is the graphic.
Another good point about this landing page is the picture and signature of the product owner. This, again, boosts trust and increases conversion rates. Another important and notable part of this landing page’s success are the testimonials, which also increase trust.
Let’s check out another successful landing page:
http://www.privatelabelrightsgold.com/
What works well with this landing page? Again, the red font creates a sense of urgency. In addition to that, all benefits and costs are quantified to the penny and exact percentage. This increases the perceived value of the product, which is important, as people purchase perceived value, not value. If your product is good, you have to create perceived value to match the real value.
Another effective method employed in this landing page is the auto-updating time stamp. When a visitor sees the time stamp, they feel that the product or service was released or updated that exact day – or at least that someone is maintaining it on a daily basis.
Another powerful element that makes this landing page successful are the repeated psychological triggers. “Smoking HOT products,” “insane profits,” “instant access” — all of these phrases create urgency, increase perceived value, and induce action.
And there you have it: being successful with landing pages really is a repetitive process. If you follow the tips outlined and use good examples, you should have no problem constantly increasing your conversion rates.
Tips on Increasing Your Landing Page Conversion Rate
There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.
The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors’ trust.
Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.
In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice. But if you’re using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.
Follow all of these steps and you will significantly increase your landing page conversion rate.
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