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By now you may be itching to create a video. You may be wondering what equipment you
will need, how will you create the video, and how exactly will you upload it.
We’ll get to that soon.
But before you even get the equipment together to create a video, it will be useful to learn
more about what makes a YouTube video successful.
What Kind Of Videos Will Get Attention, Generate Buzz, And Send A Steady
River Of Traffic To Your Website(s)?
Well, I have found that there are certain characteristics that can help make a video successful,
and I’ve listed them below. This isn’t an ‘absolute’ list, but it can give you a pretty good idea
of what will make your video successful.
Here’s the list: Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring, Demonstrates,
Instructional, Personal
If I could, I would invent some special and clever acronym to help you remember these 10
characteristics, but I am not a genius and with these words, I’m not sure it is possible (and
besides, you’d probably forget the acronym 30 seconds later!).
10 Characteristics Of Popular & Profitable Videos
1. Funny – The word funny constantly appears as the one of the most typed in phrases to all
the search engines on the internet. People on the internet love to laugh, and equally
important, people like to make other people laugh. It lightens up their day. A funny video
has a high chance of being sent to friends and probably has the highest probability of causing a
viral marketing stir.
2. Weird – Face it, the internet can be a weird place, with weird people, who like to create
weird media and enjoy looking at weird things. Weird has always been popular on the
internet. Weird theories, weird conspiracies, and weirdness prevails. Weirdness may help
your video get noticed if you don’t mind being weird (just don’t be creepy & weird).
3. Inspiring – Stories of inspiration are always a good commodity. Anything inspiring can
become extremely popular, extremely fast. An example was the ‘Interview With God’
presentation (you may have heard about it…if not, look it up on Google). It was a huge
internet hit. While it was created before the time of YouTube, something similar on YouTube
.

could become immensely popular today.
4. Shocking – Anything genuinely shocking is always a hit on the internet. Especially with
video because it is basically proof that the shocking thing is real. Shocking videos may get a
viral effect and even news coverage from both online and offline news sources.
5. Interesting – Curiosity can be a powerful sales device in getting people from your video to
your website. Anytime you can prick the curiosity of a viewer and make them want to learn
more about you and your product, it is a good thing. When you successfully generate
curiosity in your video viewer, you give them an itch which must be scratched. Creating
curiosity may be especially useful considering that users who find your video on YouTube will
actually have to take the effort to type in the URL and visit the site you are promoting.
6. Sexy – I don’t even have to mention this one. Sex is always popular, and I cannot think of
any instance when being described as sexy has ever been any hindrance to selling a product.
7. Personal – Many people are voyeurs…And doubly‐so on the internet, where they can be as
voyeuristic as they want from the security of their home. Internet surfers are curious and like
to see personal things about other people. These videos which are often funny and or bizarre,
may have great potential.
8. Demonstrates – Sometimes just a plain old, no frills demonstration of a product can be very
effective at selling. As we’ll see in some of the case studies below, a simple demonstration
with video on YouTube can be a wonderful way to make a lot of money.
9. Instructional – Instructional videos are useful and easy to create. They may tell or show
someone how to do something, and for our purposes, might be just a free introduction to your
product which makes the viewer want more information or more instruction. Instructional
videos are helpful and may gain the trust and interest of viewers.
10. Gross – Shows like ‘Fear Factor’ have been popular in the U.S. for quite sometime. Jackass
II was the number one movie in America. Gross has mass appeal. Gross can be popular in
spite of its grossness. Gross videos may get lots of views. However, keep in mind that there is
a fine line between gross and flat‐out disgusting. Disgusting probably won’t sell a lot of
products, but humorous videos with a small dose of ‘gross’ may be useful, depending on your
product.
So above you have 10 characteristics. In the next chapter we’ll take a look at some successful
videos that have gotten many views, or accomplished some important marketing

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